ABOUT THE ALDERFER AUCTION COMPANY

The Alderfer Auction Company is a professional organization dedicated to helping people with transitions in life. A family-owned business started in 1959 by founder Sanford A. Alderfer, today we have grown into three separate and distinct companies, each dedicated to serving your needs with one point of contact:

Alderfer Auction & Appraisal Company…We are Auctioneers, Appraisers, and Consultants, specializing in Estates, Personal Property and the Creative Marketing and Sale of Major Collections of Antiques & Collectibles.

Atlantic Moving Service…We are a Full Service Moving & Storage Company capable of handling your most valuable personal items or business equipment with professional confidence.

Tranzon Alderfer…Is both a Local and a National Real Estate Auction Company that combines the benefits of local market knowledge and the resources of a national company to realize the highest possible value for Real Estate and Business Assets…in the shortest possible time.

Whether you need to Settle an Estate, Liquidate Assets, Buy or Sell a Home, or require Moving Services, we are qualified to help you realize your goals. As we approach our 50th Anniversary, our initial commitment to service and our original company motto still stands: "People Serving People".


Our Mission Statement

As part of our introduction we would like to share with you our Alderfer Auction Company Mission Statement. Our Mission Statement represents who we are and how we strive to conduct business, as well as our commitment to you.

Our Mission…
Is to ethically and creatively guide people through their maze of property in transition.

Our Values:
1) To acknowledge God in all our ways and reverently look to Him for guidance.

2) To always treat each other and our customers with the respect and service we would expect ourselves.

3) To be a group of people who commit a portion of our time, money and talents to the community and charitable causes.

4) To employ qualified people, offer fair compensation, and provide an environment conducive to personal growth.

5) To provide a pleasant, safe and secure place to do business for both our customers and employees.

6) To sustain a fair profit in order to provide for the future security of all our employee family.

7) To promote our unique blend of business that offers exceptional convenience and service.

8) To offer superior expertise and professional service to our customers so that we may be known to be both fair and honest in all our dealings.

9) To actively pursue ways to increase our competitive advantage through education, research, creative programs and strong marketing strategies.

10) To uphold our reputable standards with state-of-the-art facilities and equipment.


Why should you choose the Alderfer Auction Company? Here are 5 very good reasons.


Reputation For Integrity

You don't remain in the Auction Business for nearly 50 years without a solid reputation. Repeat Business, Customer Referrals, and Positive Word of Mouth are just some of our primary sources of new business. Our reputation for integrity and valued customer relationships mean everything to us. And we work hard to maintain it.

Over the years we have established a reputation of being fair to both buyers and sellers. When you contract with the Alderfer Auction Company we can never guarantee what your merchandise will sell for. But we will guarantee you this. We guarantee that your merchandise will be handled with respect. We guarantee that it will be professionally marketed and promoted in the most cost effective manner. We also guarantee that you will receive a fair and honest accounting when the Auction is complete, as well as timely payment.


Professionalism and Expertise

Our professional Auctioneers and Auction Staff include many of the best people in the Auction business, with more than 200 years of combined experience in the Auction industry. Our professional staff includes numerous past Pennsylvania Auctioneer Association "Auctioneers of the Year", "Hall of Fame" members, and current and past Pennsylvania Auctioneer Association Presidents. Most of our Auctioneers have also earned the respected Certified Auctioneers Institute (CAI) and Graduate Personal Property Appraisers (GPPA) certifications. We have both Generalists and Specialists on Staff, and supporting us are some of the finest Specialty Consultants in the business.


State of the Art Auction Center

The Alderfer Auction Center is an innovatively-designed Auction Center exclusively devoted to The Auction Method of Selling. The focal point is our large and flexibly organized Main Auditorium which is both elegantly carpeted and well lit. When necessary it can be sub-divided into smaller areas as may be necessary for more intimate Specialty Auctions. Our newly renovated Gallery and Hallway, along with our Outdoor Selling Area, provide enough square footage that we usually have four or more Auctioneers selling simultaneously. Conveniences at the Alderfer Auction Center include a Café and a computerized registration system that processes all transactions instantly and efficiently. Personal Property and Private Collections are carefully handled after they have been identified with a unique Consignor ID# for tracking on our Computerized Inventory System. As you would expect, professional safety and security measures are in abundance to assure a safe environment for both our customers and our consigned merchandise.


From Artwork-to-Airplanes
We Can Help You To Achieve Top Prices

The Alderfer Auction Company has a strong track record of achieving top prices in a variety of different fields. For example:


Edward W. Redfield - sold for $299,000

· Edward W. Redfield Painting (New Hope School)…$299,000
· Edward W. Redfield Painting (New Hope School)…$149,500
· George W. Sotter (New Hope School)…$69,000
· 1941 Meyers OTW-145 Bi-Wing Airplane…$54,625
· Oriental Wood Tonkotsu- $46,000.00
· Platinum 6+ ct. Diamond Ring…$41,400
· Simon Willard Tall Case Clock- $25.300.00
· Peter Stretch Pennsylvania Tall Case Clock…$19,550
· Philadelphia Chippendale High Chest…$10,925
· J. Steiner French Bisque Doll- $5,610.00
· Veggie Man Candy Container- $5500.00
· Model-T Ford- $12,650.00



Innovative Marketing Programs

Selling your merchandise at Auction does little good if no one knows when or where it will be sold. Our Auction Marketing Program insures that your consignment will be promoted properly. When you consign your items to the Aldferer Auction Company, your collection can be promoted via:

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Our Primary www.alderferauction.com Web Site
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Our numerous Specialty Web Sites
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Direct Mailings of Auction Flyers, Brochures, and Postcards to our targeted USPS Mailing List of Collectors, Dealers, and other Customers
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Targeted Weekly E-Mail bursts to the thousands of customers who are already on our Alderfer E-Mail Address Book
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Targeted Specialty E-Mails to potential leads found on Google and through other Internet Research
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Trade Paper Advertising
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Local and Regional Newspaper Advertising
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In-House Promotion of Upcoming Auctions to our Weekly Auction Audience


And let's go one step further. Why sell your collection only locally…when you can have it sold regionally, nationally, and even internationally as well. Depending upon the size, nature, and scope of your collection, we offer several distinct approaches to marketing your merchandise.

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Fine Arts Catalog Auctions. These Auctions are held quarterly and feature the finest in Antiques, Collectibles, Fine Art, Furniture, and Decorative Accessories
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E-Bay Live Auctions: Where your merchandise can be sold live-time on eBay Live Auctions…while at the same time it is sold before our Live Floor Audience
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Specialty Collections Auctions. This is where we are able to offer collections of specialty items…either in part or in their entirely…targeted to a very specialized group of buyers
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Internet-Promoted Auctions: Where your items can be pictured on our Web Site…and displayed to people both nationally and internationally
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Weekly Auctions. These Auctions are held almost every Thursday of the year and enable us to bring your collection to market much more quickly than any other option


While the benefits of the Auction Method of Selling are numerous, when you decide to sell at Auction, we hope that you will consider the Alderfer Auction Company. We invite your inquiries and look forward to assisting you with your Personal Property, Moving, and Real Estate needs.


Alderfer Auction Center
501 Fairgrounds Road * Hatfield, PA 19440
215.393.3000 * 800.577.8846
E-Mail: [email protected] * Web Site: www.alderferauction.com